CRAFTSBURY COMMON – Vermont native Heidi Myers has joined the staff of Sterling College to fill the newly-created position of associate dean for marketing and communications.
Myers, from Lake Willoughby, is a graduate of Champlain College, and worked for twenty years as the custom sales and marketing strategist for Louis Garneau USA, makers of cycling apparel. She is also the founder of the Rasputitsa Spring Classic, a 40-to-100K mud season event that in past years has brought 1,500 cyclists to the Northeast Kingdom.
“Heidi’s alignment with the Sterling mission and her evident expertise around communication strategy and assessment made her the hiring committee’s top candidate,” said her supervisor, Christina Goodwin, dean of advancement and alumni relations. “The college is eager to extend the reach of its mission through Heidi’s contributions towards advancing ecological thinking and action.”
Myers’ love of the outdoors and her passion for Vermont and its working landscape prompted her to apply for the job.
“My father was a logger and took classes at Sterling centered around best practices,” Myers says. “So, from an early age, I knew that Sterling College was esteemed. I am so thrilled to join such an accomplished team of faculty and staff who are addressing the world’s most pressing problems and preparing students for meaningful work in their communities and beyond.”
Myers’ chief task is to create communications strategies that will increase public knowledge and understanding of educational opportunities available at Sterling.